Gold on Black
Our client, Dr. Nebojsa Srdanovic MD, member of ISAP (the International Society of Aesthetic Plastic Surgery) – world leading professional association for certified aesthetical plastic surgeons, supported by the UN; that works in the Atlas general hospital as well as his own aesthetic studio in Belgrade, Serbia.
Client requested a logo that would represent him as the leading own brand in the field of aesthetical surgeries (also usable in the international waters of the industry).
The solution is a combination of our client’s initials with the ideal profile of the human face which points to the wanted perfect aesthetics while the joining of the figure and letters represents elegancy and perfectionism. The choice of font and shape of letters further injects a dose of professionalism and surgical precision while the choice of gold on black elevates it all to a premium level.