{"id":1546,"date":"2022-03-23T08:51:55","date_gmt":"2022-03-23T06:51:55","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?p=1546"},"modified":"2026-08-13T20:34:47","modified_gmt":"2026-08-13T20:34:47","slug":"izrada-logotipa-i-logo-dizajn","status":"publish","type":"post","link":"https:\/\/digitalcreators.studio\/en\/izrada-logotipa-i-logo-dizajn\/","title":{"rendered":"Izrada logotipa i logo dizajn"},"content":{"rendered":"
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\"\"<\/p>

Sumarum:<\/h3>

*Logo je po\u010detak va\u0161eg brendiranja
*Logo i logotip nisu ista stvar
*Istra\u017eivanje tr\u017ei\u0161ta je obavezan korak
*Izrada re\u0161enja je proces koji ne treba po\u017eurivati
*Uz logotip se dobijaju i „dodaci“<\/p>

Logo je grafi\u010dki znak, simbol ili amblem koji se koristi da pomogne identifikaciji i prepoznavanju va\u0161eg biznisa i\/ili brenda. Kao takav, logo je komunikacioni objekat koji promovi\u0161e poruke, vrednosti i proizvode za koje je vezan, i vremenom postaje sve ja\u010di.<\/p>

U tehni\u010dkom smislu, pravi se razlika izme\u0111u logoa i logotipa – gde logo predstavlja skup oblika, linija i apstraktnih ili figurativnih ilustracija koje \u010dine unikatni simbol, logotip sadr\u017ei ime kompanije ili brenda, kao obaveznog identifikatora stilizovanog po potrebi.<\/p>

Nije neophodno imati i logo i logotip – neke kompanije se oslanjaju skoro isklju\u010divo na logotip u obliku imena brenda, a neke isklju\u010divo na svoj kreirani simbol. I pored toga, smatra se za najbolju opciju da imate oba koja mo\u017eete koristiti po potrebi za razli\u010dite analogne i digitalne potrebe i ostanete fleksibilni kada su u pitanju trendovi i promene na tr\u017ei\u0161tu.<\/p>

Logo je prvi, a jako bitan, korak ka brendiranju va\u0161eg poslovanja od koga poti\u010du sve dalje vizuelno-marketin\u0161ke smernice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Proces izrade logotipa po\u010dinje ve\u0107 sa upitom. Trudimo se da pa\u017eljivo saslu\u0161amo svakog klijenta, njihove \u017eelje, kao i prikupimo sve unikatne ideje i simboliku koje su vezane za njihov biznis ili brend. Po\u017eeljno je da imamo i direktne primere logotipa koji se klijentu svi\u0111aju – cilj nije kopiranje, koliko \u0161to detaljnije razumevanje klijenta, njihovih potreba i \u017eeljenog pravca.<\/p>

Nakon toga, obavljamo detaljno istra\u017eivanje tr\u017ei\u0161ta gde prikupljamo informacije i pravce koje diktira tr\u017ei\u0161te i ve\u0107 postoje\u0107i biznisi – „pravila“ industrije, trendovi, boje, oblici, kako se ista\u0107i…<\/p>

Naoru\u017eani svim informacijama, kre\u0107emo u proces skiciranja i iscrtavanja logotipa, predloga i varijacija olovkom. Obi\u010dno to bude zaista puno razli\u010ditih ideja, ali u tom moru oblika i ilustracija naziru se kvalitetna re\u0161enja koja najvi\u0161e odgovaraju zadatku. Za svakog klijenta biramo minimalno tri re\u0161enja koja se finalizuju – nema potrebe stavljati ograni\u010denje na kreativnost.<\/p>

Fizi\u010dki element ilustracije i mogu\u0107nost da vidite golim okom ne\u0161to \u0161to je do malopre bila gomila slova u brifu i emalu je nemerljiva. Odabrana re\u0161enja se iscrtavaju digitalno i pakuju u prezentaciju koja se \u0161alje klijentu na pregled – uklju\u010duju\u0107i odabrani logotip, pri\u010du i obja\u0161njenje iza svakog predloga, mogu\u0107e varijacije i mockup (simulirani prikaz izgleda logotipa apliciranog na razli\u010dite materijale).<\/p>

Klijent ima prava na ispravke i dorade, u zavisnosti od dogovorenih uslova i cene, i kona\u010dno bira jedan od ponu\u0111enih logotipa da se finalizira. Taj logotip se sprema u najve\u0107oj mogu\u0107oj rezoluciji i nekoliko najpopularnijih fajl formata, tako da klijent odmah raspola\u017ee svim print i digitalnim verzijama.<\/p>

Uz „glavni“ oblik logotipa, klijent dobija i nekoliko varijacija (logo\/logotip), crnu i belu verziju za potrebe pe\u010data i kori\u0161\u0107enja na kontrastnim podlogama, kao i kratki Branding Guideline. Ovaj kratki dokument detaljno listira info o logotipu, kori\u0161\u0107ene boje (CMYK, RGB, Pantone) kao i imena kori\u0161\u0107enih fontova.<\/p>

Iiiii to je to!<\/h3>

Klijent ima profesionalni logotip i zavr\u0161en prvi korak ka daljem brendiranju. Bilo da je u pitanju web stranica, dru\u0161tvene mre\u017ee, \u0161tampani i kancelarijski materijal, dizajn proizvoda ili bilo \u0161ta drugo, smernice i izgled postavljen pri izradi logotipa se prenosi na sve.<\/p>

P.S.<\/h3>

Na\u0161 rad i stalna potreba za usavr\u0161avanjem su prepoznati od strane legendarne B2B kompanije DesignRush tako da se DCS mo\u017ee na\u0107i u direktorijumu za najbolje agencije u Srbiji!\u00a0Digital Creators Studio’s rating on DesignRush, the industry-leading B2B Marketplace connecting brands with agencies.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Sumarum: *Logo je po\u010detak va\u0161eg brendiranja *Logo i logotip nisu ista stvar *Istra\u017eivanje tr\u017ei\u0161ta je obavezan korak *Izrada re\u0161enja je proces koji ne treba po\u017eurivati *Uz logotip se dobijaju i „dodaci“ Logo je grafi\u010dki znak, simbol ili amblem koji se koristi da pomogne identifikaciji i prepoznavanju va\u0161eg biznisa i\/ili brenda. Kao takav, logo je komunikacioni […]<\/p>\n","protected":false},"author":4,"featured_media":20321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nIzrada logotipa i logo dizajn - Digital Creators Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalcreators.studio\/en\/izrada-logotipa-i-logo-dizajn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Izrada logotipa i logo dizajn - Digital Creators Studio\" \/>\n<meta property=\"og:description\" content=\"Sumarum: *Logo je po\u010detak va\u0161eg brendiranja *Logo i logotip nisu ista stvar *Istra\u017eivanje tr\u017ei\u0161ta je obavezan korak *Izrada re\u0161enja je proces koji ne treba po\u017eurivati *Uz logotip se dobijaju i „dodaci“ Logo je grafi\u010dki znak, simbol ili amblem koji se koristi da pomogne identifikaciji i prepoznavanju va\u0161eg biznisa i\/ili brenda. Kao takav, logo je komunikacioni […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalcreators.studio\/en\/izrada-logotipa-i-logo-dizajn\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Creators Studio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalcreators.studio\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T06:51:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T20:34:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalcreators.studio\/wp-content\/uploads\/2022\/03\/Logo-dizajn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1070\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DCS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DCS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/\"},\"author\":{\"name\":\"DCS\",\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/#\\\/schema\\\/person\\\/e077fccffb4a6d2dc7bfdfe1162861a5\"},\"headline\":\"Izrada logotipa i logo dizajn\",\"datePublished\":\"2022-03-23T06:51:55+00:00\",\"dateModified\":\"2026-08-13T20:34:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalcreators.studio\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Logo-dizajn.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/\",\"url\":\"https:\\\/\\\/digitalcreators.studio\\\/izrada-logotipa-i-logo-dizajn\\\/\",\"name\":\"Izrada logotipa i logo dizajn - 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